On Xbox One, having all games exist as cloud-connected downloads enables new features like the ability to access your entire library at a friend's house with a single login or loaning games to up to ten 'family members' digitally and remotely. Mehdi made a comparison to the world of home movie viewing, where inconvenient trips to Blockbuster Video have been replaced with Netflix streaming on practically every TV-connected device. We believe the digital world is the future, and we believe digital is better.' 'We're trying to do something pretty big in terms of moving the industry forward for console gaming into the digital world. In fact, he said a lot of the way people have responded to Microsoft's moves was 'kind of as we expected.' But the implication of his statements in an in-depth interview with Ars Technica was that this temporary confusion and discomfort among the audience would be worth it as gamers and consumers adjust to a console world without game discs. The reaction wasn't a surprise to Mehdi, though. And it's true, consumers around the world (and around the Internet) loudly expressed how much they dislike the changes Microsoft announced to its game licensing terms (and online requirements) for the Xbox One last Thursday, giving Sony the ammunition it needed to win E3 by basically doing nothing. This is the extremely diplomatic way Microsoft Xbox Chief Marketing and Strategy Officer Yusuf Mehdi spun his reaction to the PR challenges surrounding the Xbox One of late. The more actions you complete, the more chances you have to win! Good luck.'This is a big change, consumers don't always love change, and there's a lot of education we have to provide to make sure that people understand.' Entering to win easy – just use the giveaway tool provided below. We’re giving away another free Xbox Series X to one lucky winner on February 16, 2022. Microsoft’s latest engineering feat is powerful enough to blow away anyone, from newcomers to professional gamers – and it’s called the Xbox Series X.Īn amazing piece of technology, the Xbox Series X’s SoC can process data at an incredible 12 teraflops – and coupled with AMD’s Zen 2 and RDNA 2 architectures the console delivers “true-to-life lighting, shadows, and accurate reflections to create dynamic, living worlds,” according to Microsoft.ĤK HDR gameplay, 120 FPS capabilities, and 3D Spatial Audio is also on board this year, not to mention the impressive custom 1TB SSD to store your games and data.Įven better yet, the Xbox Series X is backward compatible with thousands of your favorite Xbox games from the past and will load them quicker and render them with better stability than ever before.

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